Monday, March 30, 2009

March Madness Guitar Hero Commercial with Coaches and Metallica!

From Fox Business News:

College Basketball Fever Strikes Guitar Hero(R) Metallica(R) With Bob Knight, 'Coach K,' Rick Pitino and Roy Williams

SANTA MONICA, Calif., March 30, 2009 /PRNewswire-FirstCall via COMTEX/ ----Activision Publishing, Inc.'s (Nasdaq: ATVI) Guitar Hero(R: 26.93, 0, 0%) makes a slam dunk with the latest installment of the "Risky Business"- inspired advertising campaign featuring four of the best-known national collegiate basketball coaches of all time and their surprise encounter with world-famous rock band Metallica. The ad is an extension of the "Risky Business"- inspired Guitar Hero campaign that pays tribute to the famous lip- and guitar-syncing scene that appeared in the popular film "Risky Business." The ad will highlight the coaches jamming on instruments from Guitar Hero(R: 26.93, 0, 0%) Metallica(R: 26.93, 0, 0%) to the song "Old Time Rock and Roll," performed by Bob Seger.

The commercial, airing now and throughout the men's college basketball playoffs and championship game, features the all-time leader in college basketball coaching wins Bob Knight gripping the mic, arch rivals Duke University Coach Mike Krzyzewski ("Coach K") and University of North Carolina Coach Roy Williams sharing duties on the guitar, and former NBA coach and current University of Louisville Coach Rick Pitino dominating the drums. During their performance, the men are confronted by legendary rock band, Metallica, who are unimpressed by the coaches' rock and roll fantasy.

For the full article: CLICK HERE


And also check out a little outtakes video:


Clark said...

What a funny commercial, it need a little of sense of humor. This game is so exciting, I like to play Metallica songs. Last time I played I was so excited, then I went to the pharmacy, I was thinking about this game and unconsciously I bought generic viagra.

Vikas Gupta said...

Hi there! great post. Thanks for sharing a very interesting and informative video, it is a big help to me and to others as well, keep it up!

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